Cbeyond has announced its first Channel Partner Advisory Board. This group of Cbeyond channel partners, representing diverse business models across the company’s large partner community, will provide ongoing strategic counsel to Cbeyond to help promote and extend its indirect sales channel and increase the long-term benefits for its partner community.
The Channel Partner Advisory Board marks one of many strategic initiatives by Cbeyond to bolster the company’s partner program this year. Cbeyond is focused on building a strong and sustainable partner program to not only grow Cbeyond’s indirect sales channel, but to ensure the program proves successful for Cbeyond partners. In addition, the company announced the Platform Partner Program earlier this month to better align Cbeyond with leading IP PBX equipment manufacturers to certify the equipment as interoperable with the company’s core voice and data services offering – BeyondVoice with SIPconnect.
The new board’s participants are looked to for input for strategic planning purposes on an ongoing basis. The primary mission of the board is to facilitate open communication between Cbeyond’s management team and select channel partners. The board is a crucial source of insight about channel partner issues and concerns, competitive intelligence, product development enhancements, service delivery requirements and program support elements that all must work in concert for Cbeyond and its partners for their mutual benefit. Board members have the opportunity to influence decision-making at the highest levels of Cbeyond management and to interact and share best practices with channel partners from other regions and diverse technology backgrounds.
Cbeyond will be looking to enhance and refresh the program as it evolves.