McGraw Adds to Channel Team

McGraw Communications Inc. announced at the Channel Partners Conference & Expo this week that it has promoted several key staff members to complement its alternate channel team.

Frank Wassenbergh, formerly director of sales, is now director of sales and alternate channels. He has been with McGraw for nearly 10 years and served in various roles, including account executive, alternate channel manager and direct sales manager. He will continue to report to McGraw President John Cunningham.

“Frank’s experience in all facets of sales make him an ideal candidate to drive sales in today’s complex alternate channel environment,” said Cunningham.

Gretchen Levine, formerly senior manager of alternate channels, is now managing director of channel sales and operations, reporting to Wassenbergh. Levine’s new responsibilities begin with partner on-boarding and continue through the entire customer and partner life cycle. She has five direct reports.

“Gretchen will focus on insuring that our partners and their customers have the best carrier experience in the industry,” said Cunningham.

Andrew Steinke, formerly account manager, has been promoted to channel account manager, reporting to Wassenbergh. Steinke’s new responsibilities will include retaining, growing and managing the outside sales aspect of McGraw’s alternate channels program nationwide. His emphasis will be on working with McGraw’s partners, their subagents and direct sales forces to develop and execute a targeted sales strategy. Steinke joined McGraw in August 2008 as an account manager where his responsibilities included retaining, growing and managing a module of McGraw’s long-standing customer base.

“The McGraw Profit Sharing Program provides partners with the ability to set the prices their customers pay and how much commissions they earn. Owner-operated agency businesses embraced this and have had the most success with the program,” said Cunningham, explaining Steinke will work with other agencies with distributed subagent bases and direct sales forces to replicate the success of the owner operators.

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