ScanSource POS & Barcoding, a value-added distributor of automatic identification and data capture (AIDC) and point-of-sale (POS) solutions and services, and sales unit of ScanSource Inc. (SCSC), has enhanced its education offering with the creation of Healthcare VAR Source, a program designed to educate resellers on all facets of the health care market, including where to find stimulus funding, in-depth product information, appropriate health care associations, the basics for getting started in health care, and more.
Through Healthcare VAR Source, resellers have access to educational material, including Web seminars, road shows and informational tip sheets, as well as information on the American Recovery and Reinvestment Act (ARRA). Resellers will find assistance on creating marketing materials and generating end-user demand through customizable direct-mail pieces and telemarketing opportunities. In addition, resellers will gain access to health care Independent Software Vendors (ISVs) that will allow them to create more focused health care solutions.
“We are committed to delivering extensive educational resources to our reseller customers that can enable them to more effectively enter new vertical markets,” said Jeff Yelton, president, ScanSource POS & Barcoding. “This is evidenced through our recently announced Government Source program and today’s Healthcare VAR Source. These are two of the hottest verticals that are ripe with opportunity. Resellers need to make sure they can speak the language and know about all of the potential new business available to them.”