As of today, SIP provider Broadvox’s residential VoIP customers belong to Los Angeles-based Phone Power.
The sale of those assets frees Broadvox to focus on the more lucrative small business space, a move the company appears to have planned for about a year. In mid-2008, Broadvox did away with its residential VoIP Web site and offered just a portal for business VoIP users.
Broadvox didn’t return an interview request on Tuesday but the company has taken steps of late to beef up its appeal to businesses. For example, earlier this year the Dallas-headquartered firm struck a deal with Panasonic distributors, which sell its GO! SIP trunking products.
And just last month, NEC Unified Solutions Inc. certified GO! as interoperable with some of its IP communications servers.
So, at a glance, the asset sale to Phone Power seems like one intended to slough off undue weight, allowing Broadvox to sharpen its focus. The deal also doesn’t look like one that would impact many, if any, Broadvox channel partners.
UPDATE: Broadvox spokesman David Byrd responded on Wednesday, Sept. 16, with the following:
“The sale to Phone Power does not affect our channel partners or the SIP Trunking products in any way.
Broadvox made a decision to engage in B2B products several years ago. Upon making that decision we needed to also recognize our responsibilities regarding our residential customer base. Discontinuing service and disrupting their phone support was not an option. Phone Power and Broadvox determined that this was the best path forward for the customers and both companies. Phone Power gains a customer base and Broadvox can focus on supporting and growing its SMB and enterprise SIP Trunking business.
Therefore, the sale addresses a legacy product offering and does not indicate a change in our current retail or wholesale offerings.”