Partners Turn To Social Media

The way that partners communicate with customers is evolving, along with how they find those customers as well. More and more VARs are turning to social networking sites and Web 2.0 communities to uncover and nurture revenue opportunities. Channel partners are being forced to operate the way their customers do – and their customers are craving two-way conversation, whether obtained through public or private networking forums.

A recent survey by Gilwell Group found that salespeople spend about 10 percent of their time on such networking sites. In fact, 59 percent of respondents said they spend one to five hours per week on business networking sites like LinkedIn; and 37 percent said they spend one to five hours per week on social networking sites like Facebook.

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