Sony Ericsson Appoints Nordberg Its New President

Bert Nordberg has been named the new head of struggling mobile phone maker Sony Ericsson.

The eight-year-old company, a joint venture between Sony and Ericsson, has watched its market share erode, losing $1 billion since July 2008. So, on Monday, the board appointed Nordberg, a 14-year Ericsson employee, the new president.

Nordberg has been leading Ericsson’s software development since last year. He told the New York Times he plans to rejuvenate Sony Ericsson’s devices portfolio.

“We need to improve the product design and development processes and we need a different product portfolio to reflect what customers are asking for,” Nordberg told the newspaper. “And we definitely need to strengthen our offering in the mobile Internet segment.”

Nordberg will replace Hideki Komiyama, a retiring Sony exec who was in charge of Sony Ericsson since November 2007. Nordberg will step in as co-president on Sept. 1 and assume full responsibility on Oct. 15.

Howard Stringer, Sony’s chairman and CEO, also is the new chairman of the Sony Ericsson board. Carl-Hendric Svanberg is leaving to become chairman of BP.

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