Channel marketing agency hawkeye Channel Practice has introduced the PartnerConduit Network, the beta launch of its online community driven by partners for partners designed to manage collaborative opportunities and grow their businesses.
The PartnerConduit Network, a collaboration framework powered by patent-pending technology, enables participants to increase sales by pinpointing the right vendors and partners at the right time to deliver end-to-end technology solutions and deliver a clear line of sight to ROI.
“While collaboration is not a new concept in the technology channel, PartnerConduit Network breaks new ground by putting the partner at the center,” said Steve Murphy, vice president of e-collaboration services for hawkeye Channel Practice. “Most collaboration communities are created by manufacturing vendors for their proprietary partner ecosystems while others have adopted a social networking approach that may fall short of meeting partners’ needs throughout the business cycle. The PartnerConduit Network is unprecedented. It delivers a multivendor network through which partners can collaborate efficiently – not just to meet and network – but also to register opportunities and track through closing the sale and sharing rewards. This enables partners to focus on customer needs and offer ideal solutions.”
The network allows both vendors and partners to track their engagements across the customer-opportunity lifecycle providing them with greater insight into their results. Participants can claim and share rewards using Collaboration Currency, a unique rewards medium that enables members to aggregate earnings from multiple participating vendors.
Channel partners – who can join the community as members – can effectively collaborate with complementary partners and vendors to deliver comprehensive technology solutions tailored to the needs of their existing and potential customers. They can quickly find others with expertise and presence that complements their own, and locate companion products to help them round out integrated solutions to address customer requirements through rich, detailed profiling and validated credentials.
Manufacturing vendors, both large and small – who can join the community as sponsors – can manage their entire channel more easily and more profitably. They can manage partners, programs, leads and rewards from end to end using a single platform. These participants can also capture new revenue with new partners in new markets and directly impact their bottom line by increasing efficiencies and minimizing costs, said the company.