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Businesses Can Learn From Twitter Lawsuit

The Chicago group that sued one of its tenants over a critical Twitter post is probably not too happy with all of the negative attention it’s received since going to court. Mold in one of its apartments is now the least of its concerns.

Writing for PC World, David Coursey lists five lessons businesses can learn from this attention-grabbing lawsuit. Among them, paraphrased here, are:

  • Ask other people what they think about the claim before filing suit.
  • The online community likes underdogs and might turn against you.
  • Don’t go searching for your company’s name on a social networking site. Who knows what you’ll find?

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