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British Government Departments Told to Twitter

Call it the BritTwit revolution: The government of the United Kingdom has published guidelines encouraging its departments to use the microblogging service Twitter on a daily basis.

The 20-page document urges departments to tweet two to 10 times a day, in “informal spoken English,” with 30 minutes between each to avoid clogging readers’ feeds.

Lest the more cynical see the move as a campaign or propaganda mechanism, the document stresses that the initiative is to open a channel to the electorate that can be used in a crisis, clarify government objectives and convey news and statements from ministers. Thus tweets are to be only occasionally “fun.”

No word on whether Queen Elizabeth is setting up her own feed to keep up with the times.


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