EMC Revamps Partner Program

EMC Corp. is revamping its Americas EMC Velocity² Partner Program in order to increase partner profitability. One key change is with new deal registration benefits, allowing partners with the EMC Technical Architect certification to get a greater discount. The company hopes this change also will encourage investment in the certification.

Additionally, EMC has rebranded its incentive program, now called the Velocity2 Incentive Program (VIP), to offer three tiers of incentives and layer-able rewards.

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