SoundBite Communications Inc. (SDBT) announced Tim Owen has joined the company as director of channel development. In this newly created position, Owen will drive revenue growth into new and existing markets. Owen has more than 25 years of experience in sales and marketing, with specific expertise in channel and partner development for on-demand solutions. He will spearhead the effort to accelerate the growth of SoundBite’s Business Partner Program, announced earlier this year, by creating and expanding relationships with OEMs, resellers and referral partners in the United States and internationally. Owen will report to chief marketing and business development officer Mark Friedman.
“There is strong and growing market demand for SoundBite’s Business Partner Program from both clients and partners who wish to leverage our on-demand, proactive communications platform for their business needs,” said Friedman. “Tim’s skill set and successful track record of developing and managing successful partner ecosystems will be the catalyst to increase the adoption of SoundBite’s Intelligent Communications Platform to meet the growing demand for multichannel proactive customer communication solutions.”