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iPhone Leads in Brand Loyalty Among Smartphones

Among iPhone users, 97 percent say they would recommend the phone to others, and 82 percent say they will probably or definitely purchase an iPhone again, according to a new report from eMarketer.

The iPhone also leads in the smartphone market share race, as 13 percent of global smartphone users have the iPhone. The BlackBerry, formally No. 1, checks in at No. 2 with 9 percent.


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