Guess what? Teens don’t Twitter.
That’s the word from a teenage Morgan Stanley intern writing a report on the subject, anyway. He also said they don’t like newspapers (no newsflash there) or radio (on-demand streaming is better), have no tolerance for ads (again with the on-demand) and use Facebook for social networking. Twitter? Can’t be bothered. Not enough people view their profile.
The 15-year-old intern wrote up his insights and it was so compelling that the firm felt the need to publish it. The report intro reads:
“We asked a 15-year-old summer work intern, Matthew Robson, to describe how he and his friends consume media. Without claiming representation or statistical accuracy, his piece provides one of the clearest and most thought provoking insights we have seen. So we published it.”
But he won’t be linking to it on Twitter!