According to Gartner Group Inc., the indirect channel stands to benefit from home and SMB business sales of personal computing products in the coming years. By 2012, Gartner predicts almost 80 percent of these sales globally will be transacted through the channel.
Predicted to outpace direct sales, the channel is giving PC manufacturers an advantage in the personalized relationship market. Gartner’s research indicated that the smaller the company, the more likely it is to purchase from an indirect channel. Additionally, Gartner identified direct market resellers to make up the fastest-growing channel segment; and retailers are expected to see growth as well.