You probably thought opening the Yellow Pages was passé. You’d only be partially right; mostly, you’d be wrong.
This may be hard to believe, but AT&T generated $1.3 billion (yes, that’s billion with a “b”) between January 1 and March 31. Sure, many are eschewing the traditional phone book, so AT&T has turned to the Web and mobile devices for its high-tech Yellow Pages. In fact, YellowPages.com is drawing up to 30 million new visitors each month.
Yet, AT&T recognizes that most of those visitors are well into their 30s or older. That’s why the phone giant will offer a different brand for local search options later this year aimed at a younger demographic. Quite simply, it will be delivered in a flashier, advertising-meets-social-networking type of way, displaying results based on a user’s favorites, friends, etc.