Samsung, the No. 2 cell phone maker worldwide, wants to expand its market share to 20 percent despite the recession, on the back of new devices like the touchscreen Jet and four next-generation versions of the Omnia, all unveiled today.
“Smartphones, touch phones and messaging phones – those are three major areas that we are addressing,” said Hong Won-pyo, executive vice president in charge of product strategy at Samsung’s mobile communication division, during a press event. “That’s why we are growing in contrast to the economy.” Reaching 20 percent would be a two-point rise from its share of 18 percent at the end of 2008.
Hong said he was “confident,” thanks in large part to new devices like the touchscreen Jet, which he called smarter than a smartphone. Samsung also announced four new versions of the messaging-friendly touchscreen Omnia, two of which have physical QWERTY keyboards and one of which is meant to target the budget conscious (the “Omnia Lite.”
Later in the year, the handset maker plans to open up its proprietary operating system, Hong added.
All the devices will be out by the end of the year. Verizon WIreless will carry the Omnias in the United States.