InterCall is introducing what it deems an industry-first experience designed to change the way customers think about waiting on hold – InterCall Lounge.
The InterCall Lounge, created through a partnership with Inspire Entertainment, treats customers to songs from rising artists at leading labels – instead of standard hold music – while they wait for a conference call to begin. If users like what they hear, they can visit the lounge to download the song, and five other featured songs, free of charge.
Headliners at the InterCall Lounge include artists from such top labels as Sony, EMI and Universal who will treat customers to a mix of musical stylings – from folk to pop to country. The early line-up includes Neko Case, Greg Laswell, Dave Mason, The Alternate Routes, Booker T (with Neil Young) and Trevor Gordon Hall. Each month, the InterCall Lounge will feature new music from six different artists.
“It’s the little things that make or break the conferencing experience, and our customers tell us hold music is one of them,” said Kathleen Finato, senior vice president of marketing and business development at InterCall. “Switching up hold music would have been easy, but we wanted to do something different – something that really engages customers.”
According to InterCall, the average conferencing customer waits on hold for more than 150 minutes annually.