SAP Increases Partner Focus

SAP (SAP) is making moves to increase its commitment to the indirect channel by launching new initiatives, including resources for online marketing and demand-generation. The company also will kick off its online university for partners to obtain training free of charge next quarter.

These initiatives are part of SAP’s goal to become more channel-centric, evidenced by SAP’s recent decision to give partners near-exclusive rights to sell certain business products.

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