Microsoft Flashes Its Bing, Yo

One supposes that when you’ve got something really flashy, like fake diamond grilles, Swarovski crystal-studded tank tops or a brand-new search engine, it’s hard to keep it under wraps. So perhaps it’s no surprise that Microsoft Corp. has made its new Bing search engine available to the public, two days ahead of schedule.

The Bing site is live and working, while the Live Search page is redirecting to Bing. Microsoft had planned to officially unveil its next-generation search product on June 3 at a conference in Seattle.

Bing is billed as being more intuitive and useful than the Google approach. It also represents a critical move for Microsoft in the space, which currently languishes in a distant third place for Web search.

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