Nokia is gearing up to launch its own applications store, Nokia Ovi, with 20,000 applications, but it will launch without carrier billing support in the United States.
Nokia users in the U.S. who want to purchase applications from the Ovi Store will have to use a credit card.
The manufacturer might be No. 1 in the world when it comes to handsets, but it’s never really gained traction in the United States. Nonetheless, Nokia aims to take on Apple Inc. with a mobile download strategy. Apple has about 40,000 applications on offer, albeit for only two devices, compared to Nokia’s extensive range of smartphones.
Nokia launched Ovi (Finnish for “door”) 15 months ago as part of a new mobile Internet services strategy – long before the App Store materialized. It added a music store and other in-house-developed services, and recently threw it open to third-party developers.