If there’s any sure way to add additional value to home broadband, it’s letting people take it on the go. That’s the tack Verizon Communications Inc. is reportedly planning, by giving its home broadband subscribers access to free Wi-Fi at hotspots.
The Wall Street Journal is reporting that Verizon will partner with hotspot aggregator Boingo to make it happen, and the launch could come as soon as this summer, according to the WSJ.
The move will echo a similar one from cableco rival Cablevision Systems, which rolled out a public Wi-Fi network in the metro New York area to offer free on-the-go access to its subscribers. The idea of course is to create a stickier service. For Cablevision, it certainly paid off: Its municipal Wi-Fi contributed to more than 70 percent sequential growth in Cablevision’s net subscriber additions for the fourth quarter of 2008, a rate higher than any other cable operator in North America.