F5 Launches Enhanced Channel Program

Application delivery networking (ADN) provider F5 Networks Inc. (FFIV) has launched a new channel partner program available to the F5 reseller community in North America.

The program, F5 Lightning, consists of four key areas: (1) enhancements to deal registration, (2) new service renewal programs, (3) application delivery-specific programs to open up new application opportunities with leads and education, and (4) removal of partner audits in 2009, enabling partners to focus their attention on driving revenue.

“I am extremely excited about the reaction this pivotal program is receiving from our channel partner community,” said Dean Darwin, vice president of North American channel sales at F5. “F5 is not only investing in our partners and increasing partner effectiveness, we are also helping partners truly build deeper application delivery competencies to add more value for our customers.”

The F5 Lightning program is being rolled out to partners throughout 2009.

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