Ifbyphone now offers carriers, CLECs, ILECs, hosted PBX companies, and cable multisystem operators (MSOs) with softswitches in their architecture the ability to connect to Ifbyphone and expand their service offerings to include features like full-function IVR, Call Queuing, Call Tracking and “Find Me” Call Forwarding, and complete applications such as Voice Broadcasting, Store Locator and Lead Distributor.
The key to this new sales model is Ifbyphone’s launch of SIP Trunking, which allows carriers to connect to Ifbyphone and route certain calls to “smart ports” on the Ifbyphone platform, yet retain origination and termination.
“Carriers who want to offer advanced services have previously faced a real investment dilemma: either make a six-figure investment gamble on hardware and software and hope that customers pay for the new features, or don’t, and hope you don’t lose customers to competitors,” said Ifbyphone CEO Irv Shapiro. “Ifbyphone is changing the game. Carriers make a far lower investment commitment, get access to industry-leading features, add capacity with us as they grow, and keep their customers very happy by continuing to serve them directly. For CLECs that want to compete on services and features, this will radically change the competitive dynamics.”
The white-label offering enabled through SIP connectivity represents a logical evolution of Ifbyphone’s sales channel strategy. “We started by selling direct to SMBs, then broadened our sales model to serve SMBs through an active reseller program,” said Shapiro. “Now, by offering our services on a white-label basis to carriers, we have the ability to offer our easy-to-configure tools to millions of SMB customers through the carriers who service them.”