Optimum Lightpath, a provider of Ethernet-based communication solutions for New York metropolitan area businesses, announced it has named John Macario as senior vice president of product strategy and management.
Macario, who began this post in March, will report to Dave Pistacchio, executive vice president and general manager of Optimum Lightpath.
“John’s deep enterprise telecommunications and service expertise will enable us to continue our strong tradition of customer-centric innovation, value and excellence as we expand our advanced Ethernet-based data, Internet, voice, video transport solutions and hosted services,” said Pistacchio.
A 14-year industry veteran, Macario most recently was president of Savatar, a consulting and research firm focused on helping clients bring innovative VoIP communications solutions to market. Savatar’s clients spanned the entire communications ecosystem including AT&T, Cisco, Microsoft, Google and British Telecom, where the company was relied upon to drive product launches into the business community.
“I’ve been working actively in the IP communications industry for the past seven years helping carriers develop strategies they can bring to the market, and in this capacity, it became very apparent that Optimum Lightpath is a clear leader in being able to execute on a sound strategy,” said Macario. “Optimum Lightpath’s success is largely based on its unique customer approach to delivering highly personalized customer care, significant ROI and efficiency gains for its enterprise customers. I am thrilled to join such a dedicated and dynamic company and to lead Optimum Lightpath’s continued innovation in developing the highest-quality, high-speed communications solutions for businesses.”
Prior to founding Savatar, Macario held senior positions with Digitas, a Boston-based direct marketing company where he worked on numerous projects in the telecommunications industry, most notably a series of assignments with AT&T supporting its large-scale entry into the consumer market for local phone service. He has worked as a technical architect and brand manager for multinational corporations and has consulted to the governments of Canada, Ireland and Scotland on a broad range of technical and marketing issues.