Asigra Launches Hybrid Partner Program

Asigra Inc., a cloud backup and recovery software provider, has announced the Asigra Hybrid Partner Program. Asigra’s hybrid channel delivery model allows partners select a blend of the most appropriate options for their business.

Delivery selection includes reselling on-premise software; delivering Asigra-powered backup and recovery services; hosting Asigra-powered backup and recovery vaults, and offering disaster recovery (DR) services that include replication of Asigra-powered vaults and/or support for Asigra customers with installation, management and related services.

Asigra partner levels include:

  • Named Partner: Asigra partners that have a limited number of business opportunities in backup and recovery and leverage Asigra for competitive advantage;
  • VAR Hybrid Partner: Allows partners to resell the software platform and/or resell the managed backup services hosted by a 3D Hybrid partner;
  • MSP Hybrid Partner: Allows partners to resell the software platform and manage their own vault infrastructure for cloud backup service delivery;
  • 3D Hybrid Partner: Allows partners to resell the platform and maintain a wholesale vault. 3D Hybrid Partner’s will support their own infrastructure for cloud backup service delivery; and
  • FASTTRACK Partners: Any of the above which are provided additional benefits based on the execution of a consistent business relationship with Asigra.

Partners with an ongoing Asigra business relationship elevate to FASTTRACK Hybrid Partner status and receive up to 4 percent additional quarterly cash back based on revenue commitments. They also receive sales planning for new revenue opportunities; proposal-based MDF; qualified sales leads through Asigra’s demand generation activities and dedicated technical, marketing and sales support.

Program attributes include:

  • Participation in the Influencer Incentive program for up to 15 percent commission on all deals won or lost by the partner as long as the partner’s registered activity influenced customer adoption of Asigra;
  • Pay-as-you-grow pricing, including the ability to acquire Asigra software under a term (Rental/OPEX) license for as low as $500 per month;
  • Co-branded custom marketing and demand generation collateral;
  • Access to demonstration software;
  • Access to technical Web support and the Asigra Knowledge Base;
  • Online and onsite sales training; and
  • Fully scalable deployment model – self-hosted, vault-provider-hosted or on-premise.

“We are resetting the boundaries of traditional channel relationship models by addressing varied and elastic organizational structures, partner/end user networks and federations across channel tiers in the face of a rapidly evolving market,” said Eran Farajun, executive vice president at Asigra. “Inherent product and organizational flexibility has allowed us to execute a more compelling go-to-market strategy that ties to both partner and end-user business objectives regardless of their size or maturity level. The expected payoff is a more loyal and profitable partner ecosystem.”

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