When a fiber cut shut down service for AT&T Inc. customers in the San Jose/Silicon Valley area of California on Thursday, AT&T did not rely on the emergency broadcast system or merely the standard customer service information hotline. No, it turned to Twitter.
In fact, 2,400 people followed the outage on AT&T’s Twitter feed.
First tweet: “CA customers: We are aware of a cable cut situation impacting services in Santa Clara and San Jose areas.”
No word on how affected customers were accessing their Twitter feeds considering there was no wireless or Internet access. But even so, the fact that Twitter can act as such a powerful information dissemination tool is perhaps a key to how the service might eventually be monetized.