Google Ventures Potential Boon to Channel

Google Inc. plans to take some of its gazillions and put it behind the next big idea or ideas as it were – a move that could end up having a trickle down impact on the channel.

Google Ventures, Google’s new venture capital fund is charged with finding and helping to develop hot tech startups. It will be focusing on early stage investments across a range of industries, including consumer Internet, software, clean-tech, bio-tech, health care and other areas.

Should the search giant acquire any of the companies it backs financially, their channels would be brought into the fold. This was the case with Google’s acquisition of Postini in 2007.

Since then Google has refocused its efforts on building its channel with an eye toward distributing its Google Apps Premier Edition (GAPE).

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