VOICECON: Avaya Aura Connects Users Anywhere

Avaya has launched Avaya Aura, an architecture that integrates communications across multivendor, multilocation and multimodal businesses. Available worldwide in May, Aura aims to simplify communications networks, reduce infrastructure costs and quickly deliver voice, video, messaging, presence, Web applications and more to employees anywhere.

The new architecture is anchored by the SIP-based, open-standards Aura Session Manager, which centralizes communications control and application integration by decoupling applications from the network and, as a result, deploying services to users depending on what they need rather than by where they work or the capabilities of the system to which they are connected.

“With Avaya Aura, organizations can achieve rapid returns on their business communications investment, while simplifying the development and deployment of applications that improve operational performance,” said Kevin Kennedy, president and CEO, Avaya. “We’ve seen some organizations use SIP routing to reduce trunking costs by 20 percent to 60 percent. With this new architecture, for the first time, the way we communicate is defined by the applications and the user, not the network.”

Avaya Aura offers the ability to create new applications and quickly extend them to users anywhere, along with the ability to map applications to individual employee profiles, making the appropriate features globally available regardless of the location, system or device to which they are connected. Users can reduce costs through centrally managed, enterprise-wide dial plans and on-net calling, global least-cost routing and PSTN access from the most cost-effective location. Additionally, they can eliminate local application servers and optimize software licensing across the full breadth of the enterprise rather than for a single location. And Aura can scale to 250,000 business users and 25,000 locations.

Avaya Aura is available in Branch, Standard and Enterprise Editions.

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