The Technology Channel Association (TCA) announced Friday that membership in the agent association has doubled since the organization’s launch last summer, with an influx of applications from the Channel Partners Conference and Expo delivering more than 100 agent members.
TCA was launched in August to represent – as the name implies – indirect channel organizations selling technology solutions.
TCA was designed to leverage the collective voice of the indirect sales channel community. Its overall goals are to provide trusted leadership in addressing industry challenges, deliver value-added programs and services to meet the needs of agents and vendors alike and to identify and develop industry-wide best practices to empower individual businesses.
According to TCA, agent members benefit from the association’s efforts to increase the channel’s visibility, recognition and credibility while vendor members benefit from the opportunity to work with agents to drive more business to their companies.
Membership benefits for both groups include access to a health insurance program, continuing education opportunities such as an upcoming Webinar on Best Sales Practices for Agents, and Member Forum Calls on current trends and topics in the industry.
“We are extremely pleased with the early success of the association,” said Dany Bouchedid, president and CEO of COLOTRAQ and current association president. “The indirect sales channel has come a long way in recent years and we hope that through the organization, we can fully tap into its potential.”
In addition to Bouchedid, TCA’s board includes Geoffrey Shepstone of Telecom Brokerage Inc. as vice president, Ian Kieninger of CDW as treasurer, Vince Bradley of World Telecom Group as secretary, Jack Knocke of Microcorp as trustee and Peter Radizeski of RAD-INFO Inc. as trustee.