Rural Broadband Campaign Launched

Feel unserved or underserved by broadband in America? There’s a place where you can go to demand the federal government steps up and notices you. Just log on to

The new campaign is dubbed ‘We Need Broadband.’ The Web site asks only for a name and address to map a potential subscriber’s location. The more locations mapped in a community, the more attractive it becomes for the $7.2 billion in grant dollars for broadband in the 2009 American Recovery and Reinvestment Act. It is expected that large telecommunications companies will vie for those dollars, and communities that have already been mapped for service will be more attractive to them also.

“Everyone deserves access to broadband Internet service and the opportunities it provides, so we developed and launched the We Need Broadband project to accelerate network deployments to under-served communities,” says Vince Jordan, CEO of RidgeviewTel, which operates the site. “We encourage those under-served by broadband to enter their location and rally their neighbors and community to do the same.”

Is it just us, or does it seem a wee bit ironic that the place to request broadband access is a Web site that the unserved probably can’t access anyway? OK, maybe they’ve got dial-up.


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