Reaching out from its headquarters in Atlanta, Premiere Global Services Inc. (Booth 1426) formed a strategic agreement with a service provider in China to go after its conferencing services market, which business research and consulting firm Frost & Sullivan says will see a 22.5 percent compound annual growth rate.
The travel crunch is affecting China as well as other markets, so Premiere Global will bring its audio and Web conferencing solutions to help companies collaborate virtually.
Roopam Jain, principal analyst for Conferencing and Collaboration at Frost & Sullivan, said rising awareness and changes in cultural preferences are accelerating adoption and leading to rapid growth in new users each year. He projects the market with reach $174.1 million by 2013.
Premiere Global has entered large new markets in each of the last three years: India in 2008, the Nordic region in 2007 and now China. It now does business in 24 countries.
“Our global footprint delivers significant value to our 50,000 plus customers and continues to be a meaningful, competitive differentiator for our company,” said Boland Jones, founder, chairman and CEO of Premiere Global. “Our customers are increasingly looking for ways to lower costs and improve productivity by replacing expensive and inconvenient face-to-face meetings with virtual meetings. By continuing to expand our presence in high-growth, developing markets, we get closer to our ultimate goal of enabling Premiere Global to facilitate any meeting, anytime, anywhere.”