Cisco Embraces Save to Invest Strategy

Cisco Systems Inc. (CSCO) has come up with a new way to help its solutions provider partners address selling in the economic downturn. The “save to invest” strategy calls for solutions providers to help their customers free up technology budgets by first creating efficiencies from existing infrastructure.

Put another way: If they are going to spend, they need to save somewhere else. An example might include reducing travel expenses and increasing the number of customer contacts using telepresence and Web conferencing.

So, solutions providers need to put on their consulting hats and perform assessments that will identify opportunities for efficiencies. It’s an updated spin on solutions selling focused for a tough economic climate.

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