Quality of quantity is the new tack Microsoft Corp. plans to take this year when it comes to its mobile strategy.
The software giant sadly is lagging in market share for smartphones despite having Windows Mobile available on about 140 handsets. Perhaps looking for some sort of exclusivity cache a la the iPhone, the company plans to scale back the number of devices it’s loaded on, instead being choosy about where it is deployed.
Todd Peters, vice president of marketing for the Windows Mobile division, told the New York Times: “I’d rather have fewer devices and be more focused,” he said. That way “we get better integration” between phone and operating system.
The company is planning a big announcement around Windows Mobile next month at Mobile World Congress in Barcelona.