Lightyear Network Solutions has added Jeff Kaufman as national wireless sales manager to grow wireless sales primarily through the agent channel. The company launched Lightyear Wireless last fall and says the solution has been well-received and continues to grow in popularity at a rapid pace.
“We’re off to a great start,” said Kaufman. “The introduction of Lightyear Wireless presents organizations and businesses with the unprecedented opportunity to bundle wireline and wireless telecom services in order to achieve service, simplicity and savings from having a single source for both fixed and mobile voice and broadband services.”
Kaufman has been in the wireless industry since 1998. Most recently, he was director of retail partner sales for Longlines Inc., where he assisted with launching multiple channels of new sales distribution as the company built a wireless GSM network in the upper Midwest. Previously, Kaufman was with T-Mobile as Great Lakes regional manager, where he oversaw hundreds of indirect agent locations in several large metro markets in the Ohio/Michigan/Indiana/Pennsylvania region.
From Columbus, Ohio, Kaufman will lead the agent channel nationwide for Lightyear as it continues to develop its wireless product business in the SMB market segment.
“We’re excited to have Jeff on board with us,” said J. Sherman Henderson III, president of Lightyear. “He brings a lot of wireless experience and leadership to Lightyear, and I truly expect him to help take us over the top.”