Microsoft Updates Dynamics CRM Online

Microsoft Corp. (MSFT) has released the first service update for Microsoft Dynamics CRM Online, just four months after it was first made generally available. The release includes new features that will enable businesses to create, monitor and optimize Internet marketing campaigns quickly and efficiently, all from within their existing CRM environment. The September 2008 Service Update is available to customers at no charge.

The new Internet marketing functionality will enable organizations to create and manage online and search engine campaigns; research and bid on key words using search engine optimization; gain insight into marketing return on investment according to click-through and conversion rates; capture sales leads from the Web using pages hosted by Microsoft or the organization’s own Web site; and unify search engine intelligence with CRM analytics to optimize campaign performance.

The service update also will provide customers with increased scale for teams of multiple thousands of employees and provide a direct link from the Microsoft Dynamics CRM Resource Center to the Microsoft Pinpoint marketplace, where they can connect with more than 200 Microsoft Dynamics partners and choose from approximately 250 products and services. Future service updates will provide enhanced enterprise integration, enterprise analytics and extended service benefits.

Microsoft Dynamics CRM Online is an on-demand customer relationship service, hosted and managed by Microsoft.

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