Ingram Micro Inc. (IM) announced it has earned distribution rights to the majority share of products from application-delivery infrastructure leader Citrix Systems Inc. (CTXS). Under the terms of the new Citrix Distribution Program, which takes effect Aug. 30, Ingram Micro will become the preferred North America distributor for Citrix’s entire line of products, with the exception of those products not currently sold through distribution.
In related news, Ingram Micro is increasing its Citrix-certified technical, sales and marketing support and will be debuting two new Citrix-centric partner enablement offerings:
* The Ingram Micro-Citrix Smart Enablement Program, which rewards partners with redeemable credits that can be used to obtain Citrix-specific marketing elements and training at no cost.
* Ingram Micro-Citrix End-user Enablement Program, which provides select Citrix partners who sell Citrix products with targeted and qualified end-user leads throughout the United States.
The new enablement programs will be available exclusively to Ingram Micro and Citrix partners in the U.S. and Canada.