Brightstar and Research In Motion (RIM) (NASDAQ: RIMM) announced they have expanded their existing distribution relationship, launching a dedicated program to increase availability of BlackBerry smartphones in Verizon Wireless indirect channels. The new channel program launched by Brightstar delivers innovative marketing, sales, inventory management and credit management programs to national retailers and local agents of Verizon Wireless, which serves more than 67 million customers.
The program will help bring BlackBerry smartphones to thousands of additional indirect points of sale faster, to better meet the high demand for BlackBerry products by consumers throughout the U.S., said the companies. Brightstar is also an authorized distributor of BlackBerry Authentic Accessories throughout the Americas. In Latin America and the Caribbean, Brightstar helps bring BlackBerry smartphones to 65 network operators in 36 countries, streamlining the supply chain and delivery of BlackBerry products.
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