ADTRAN Makes Changes to Partner Program

ADTRAN Inc. said Wednesday it has enhanced the ADvantage Partner Program in an effort to strengthen relationships with mid-tier partners.

The company said partners will benefit from access to additional product lines, increased revenue incentives and certification training programs for ADTRAN’s NetVanta routers, switches and IP Telephony (IPT) products.

Participants in the three-tier program (ADvantage Plus, ADvantage and Registered) can now obtain technical specializations for IPT and internetworking products, enabling them to expand product portfolios and earn access to a higher discount structure, the company said. Those partners obtaining IPT specialization are also able to sell ADTRAN’s NetVanta 7000 Series IPT products.

Additional benefits include certification training, priority access to pre-and post-sales support, participation in beta programs, being featured in the partner locator, the ability to receive discounted demo units, and access to sales leads. In addition, these partners have the ability to receive advance product information and have the opportunity to be selected to serve on the ADTRAN Partner Council.

ADTRAN also has lowered the threshold for deal registration. Online technical and business skills training also are being expanded and ADvantage and ADvantage Plus partners can get a 75 percent discount on demo equipment.

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