TouchStar said it has expanded its global reseller partner programs. TouchStar received record interest from the global reseller community in the last nine months so additional marketing development funds, channel support personnel, training programs and online tools have been added to keep pace with global reseller partnership demand in 2008, said the company.
TouchStar’s partner program enables computer and telecommunications VARs to generate revenue and add value for their clients by selling, integrating, customizing, training and supportin call center and unified communications technology. Touchstar offers four levels of partnership: Referral, Silver, Gold and Platinum. Each level provides additional profit margin opportunities and commitments from TouchStar to the partner. TouchStar works closely with partners to ensure that sales and technical support is provided to complete sales. All levels include sales, marketing, technical and training support. TouchStar provides it partners with tools such as on site training, Web-based training, full documentation, a lead portal, a case management portal and a technical knowledge base. TouchStar’s online lead and case management portal ensures that customer communications are rapid and consistent.
Based on current channel interest, and the continued growth of global call centers, TouchStar is planning to support 30 new partners in 2008.