What happens when selling on price stops working? What step do you take to prevent the bundling bug from biting your business revenues?
Telecom specialist and PHONE+ Peer to Peer blogger Peter Radizeski, answers these questions and more in SELLECOM: 101 Ideas Ideas for Marketing in the Telecom Jungle, a 301-page collection of stories, examples, ideas and advice for telecom executives. The book was culled from Radizeskis eight years of experience consulting for more than 75 service providers (CLEC’s, ISP’s, WISP’s, hosting companies and VoIP providers).
SELLECOM covers the many areas of telecom wireline, broadband, wireless and managed services. There is even a case study on EarthLink. This collection of ideas was borne from writing and speaking to the industry, Radizeski said.
Radizeski works as a consultant, speaker and blogger for RAD-INFO Inc., the telecom sales agency in Tampa, Fla.
To place orders for the book, visit Lulu.com.
RAD-INFO Inc. www.rad-info.net