Cisco Announces Network For Partner-to-Partner Collaboration

As part of a continued effort to help build a collaborative and adaptive channel to accelerate customer and partner success, Cisco Systems Inc. on Thursday introduced the Cisco Industry Solutions Partner Network.

The network will engage, enable and reward channel partners, application providers and device manufacturers to collaborate and deliver industry-specific products that address the business needs of customers, Cisco said. Partners that qualify for this new program also will be the first to have access to Cisco Partner Space, a virtual environment that facilitates partner-to-partner collaboration.

“We are entering the second phase of the Internet and this will create unprecedented growth opportunities over the next decade for our channel partners and customers,” said Keith Goodwin, senior vice president of worldwide channels at Cisco. “Companies and governments are looking to deploy industry solutions to increase collaboration and productivity, while partners are looking to deliver industry solutions to increase transaction size and gross margins.”

The Cisco Industry Solutions Partner Network will provide industry training, expertise, industry-specific communications and collaboration tools based on Web 2.0 technology, such as Cisco Partner Space. Cisco will promote the capabilities of the partners in the network in various ways, and will provide collaborative business planning, proposal-based joint marketing funds and turn-key demand generation programs.

This will allow partners to engage each other, expand their geographic reach and better address the business challenges of customers, Cisco said. The collaborative delivery of these platforms will be rewarded with product discounts offered through the Cisco Solution Incentive Program, provided that the Cisco product and services component accounts for no more than 70 percent of the total solution.

Cisco partners must meet additional requirements, such as having industry references, an industry-focused business plan and dedicated resources to participate in the program.

Cisco Systems Inc.

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