Sprint-Cables Pivotal Moment

Sprint Nextel Corp.s joint venture with major cable domestic cable operators has unveiled its new brand at CTIA. The service will be called Pivot, and will have a have fixed-mobile convergence as its raison detre.

Pivot will offer customers the ability to make unlimited calls between VoIP over cable home numbers and mobile users, and mobile access to home e-mail, plus a full range of multimedia services, including live television and listings. Down the road, the goal is to go after small businesses with a bundled quad play of cable, video, voice and mobility.

Pivot links your wireless phone with the comforts of home. Our common vision is to give customers anywhere easy access to the entertainment, communications and information services that are already important to them, said John Garcia, president of the Sprint/MSO joint venture.

The cablecos plan to be in 40 markets with Pivot by the end of the year. While Time Warner Cable and ComcastCorp. Have been marketing Sprints cell phone service under the Mobile Access brand for a few months, Pivot will supplant that offer. Advance/Newhouse Communications Bright House Networks will also get Pivotal in the first half of the year.

For now, Time Warner Cable is marketing the Sprint mobile phone service in Raleigh, N.C., Austin, Texas, and Cincinnati and Dayton, Ohio. Comcast has cell service in Boston and Portland, Ore., and Cox has launched in Phoenix and San Diego.

No details as to pricing for Pivot have yet been announced.

Sprint Nextel Corp.

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