Bango Service Gives Providers Outlet to Mobile Web

Bango has introduced a new service called Bango 2Go, which gives content providers a way to launch a presence on the mobile Web.

The company said it has streamlined the process by combining its mobile Web technology with a range of site development skills provided by its partners. Bango 2Go provides content providers and mainstream PC brands with mobile Web site building, hosting, traffic generation, monitoring and a global payment service.

The companys partners handle building and hosting the mobile sites, and traffic is generated through partnerships with mobile search providers including Google and Yahoo, Bango said.

Mobile Web site activity is monitored with Bango Vision, which provides tracking technology that identifies visitors, looks at their browsing habits and can personalize their mobile Web experience.

The service costs $4,995 to set up, with monthly fees as low as $1,395 for hosting, the Bango service and maintenance. Providers can visit Bangos Web site to get started.

Bango will demonstrate the service this week at CTIA Wireless 2007.


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