Starting this summer, AT&T Inc.s wireless customers in more than 50 markets will be able to add video to their cell calls and share the content as part of a planned service the carrier began demonstrating at the CTIA Wireless show Tuesday.
Video Share, a 3G-enabled offering, allows users to send a live video stream to a recipient during a standard voice call. Beginning with a normal wireless phone call, customers can hit one button to add a live video stream, allowing the called party to see what the caller is seeing while theyre talking.
AT&T said Video Share also allows customers to switch the direction of the video stream during the same phone call. However, customers must be in an area served by the companys 3G network and have a Video Share-enabled phone.
The carrier has not yet identified he markets Video Share will be available, the devices needed to access it or pricing.
Video Share is a major breakthrough that delivers the future of wireless now, said Randall Stephenson, AT&Ts COO, in prepared comments.
AT&T said the Video Share demonstrations at the show are running on AT&Ts 3G UMTS/HSDPA network in Orlando, Fla., and use its recently deployed IMS platform.
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