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AT&T is Red Hot and Mobile

The cellco soon to be formerly known as Cingular Wireless took another step toward rebranding Monday as the company released the first device to be marketed under the AT&T Inc. moniker, a dark ruby-red version of the BlackBerry Pearl.

The company also released a Cingular-branded, bright crimson Palm Treo 680 smart device.

Think of it as corporate going color, said a spokesperson. Color devices have been around for awhile for consumers. But now were starting to see it in these B2B oriented devices that appeal both to business customers and consumers. We expect that the introduction of these two color devices will broaden the appeal, particularly among consumers, of two already popular devices in our portfolio.

Both models are quad-band global phones and are available through authorized dealers, retail stores, via AT&Ts wireless business-to-business sales organization and through national retailers.

The red BlackBerry Pearl weighs 3.1 ounces and includes a responsive trackball for vertical and lateral scrolling. It has a 1.3-megapixel digital camera, multimedia capabilities and an expandable memory slot along with phone, e-mail and browser applications. The push e-mail BlackBerry service gives users synchronized access to both personal and corporate e-mail accounts with attachment viewing and the ability to manage multiple accounts.

It also includes optional services such as Push to Talk and GPS-based wireless navigation services from TeleNav Inc.

The red Palm Treo 680 smart device has an MP3 player, digital camera, camcorder and video player. It also featuers a QWERTY keyboard for composing and replying to e-mail, editing documents and using a messaging application that displays text-messaging conversations as threaded chats, similar to IM. It supports a variety of e-mail platforms, including Good Mobile Messaging from Motorola Good Technology Group and Cingular Xpress Mail. TeleNav GPS Navigator also is available on the crimson Treo 680 on an optional subscription basis.

The devices retail for $199.99 with a two-year contract and rebates. For GPS capabilities, both the Treo 680 and BlackBerry Pearl require a Bluetooth-enabled GPS receiver that can be purchased separately.

AT&T Inc. www.att.com  

Cingular Wireless www.cingular.com


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