New Edge Networks (Booth 101) revamped its partner program offering its channel a direct voice, access to resources, training and incentives for selling high-speed broadband networks to businesses.
In conjunction with the channel program overhaul, New Edge Networks also created an agent council with three members from each of the companys three operating regions in the eastern, central and western United States. This provides agents direct representation to executive management, input on program development, and a first look at products. The council will meet monthly.
Thanks to support from EarthLink (which acquired New Edge Networks last April), New Edge Networks has reinvested in its partner program adding resources from product management, marketing, IT, sales and sales support to initiate new programs, training and events, said Bruce Barnes, newly appointed director of channel programs for New Edge Networks.
We will be looking for every possible way that we can better reward our partners for the business they do with us, said Barnes, noting that New Edge Networks and EarthLink are working together to create additional offerings that fill in the lower-end spectrum of business-class broadband products.
New Edge Networks recently opened full access for its channel partners to the companys order management and troubleshooting system. Through a secure online portal, selling partners have the same access to their customers records as New Edge Networks customer care representatives. This helps partners manage their clients and improve overall customer experience.
To give its revamped channel program a boost, New Edge Networks beefed up sales incentives for partner in the first quarter of 2007. For example, one incentive gives partners an additional $500 bounty for each full T1 sale they make on behalf of New Edge Networks. This is in addition to the regular commission payment for the sale.
New Edge Networks also is launching a series of cross-country seminars for educating selling partners how to package and offer businesses complete IP solutions. The company has more than 350 active channel partners. These include agents, value-added resellers, systems integrators, resellers and referral partners.
New Edge Networks www.newedgenetworks.com