911 Enable Beckons U.S. Partners

Canada-based 911 Enable on Wednesday launched its agent partner program in the United States.

The company, which resells turnkey E911 services enabled by TeleCommunication Systems Inc. (TCS), is targeting IP PBX vendors and agents, VARs and regular resellers, and systems integrators that sell to SMBs. The idea is for partners to refer 911 Enable service to customers that have IP PBXs but dont have emergency calling capabilities through their ISPs.

Partners dont need to be technology wizards to sell the service. Instead, they activate customer accounts and provide the first point of contact, while 911 Enable handles call routing. Partners cash in on activation fees getting $175 of the $375 total and receive 15 percent of a customers bill every month, said Alan Fuks, marketing manager.

911 Enable offers training materials through its intranet; second-tier support; co-branding; and lead referrals. For example, if an SMB calls 911 Enable directly, 911 Enable will ask where the company is located. Then, it will recommend a reseller in that area, instead of handling the sales request directly.

911 Enable boasts 100 percent coverage about 70 percent E911 and 30 percent basic 911 in the United States. E911 differs from basic 911 in that it transmits a callers number and address to an emergency call center or public safety answering point (PSAP). The FCC has mandated that VoIP service providers roll out E911; ISPs, however, do not necessarily offer such support, nor are they required to do so.

The company wont roll out a channel program in Canada for at least six months, Fuks said. Were really focusing on success in the U.S., he said.

911 Enable

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