NeuStar will interconnect and support mobile instant messaging for Telefonica, and for Vodafone plc throughout Europe. Users also will be able to access their PC-based Internet IM services.
This is the first commercial fruit of the GSM Associations 2006 initiative for global, fully-interoperable personal IM.
The acquisition last year of FollowApp, which specialized in mobile IM, has given NeuStar the applications expertise it needed to deliver on the GSMAs promise, said NeuStar CEO Jeff Ganek.
This uses IM as an upgrade to the $60 billion market for SMS, said Ganek. And this is all about bringing together disparate user communities, whether its walled garden services or Internet-based. That will be critical for this to take off.
NeuStar Inc. www.neustar.biz
Vodafone plc www.vodaphone.com