LG Handset Chosen in GSM Campaign

Twelve mobile operators have selected a multimedia phone developed by LG Electronics as the winning handset to spearhead the GSM Association’s 3G for All campaign.

The LG-KU250, which is only 15mm thick, was selected from 19 handsets submitted by eight vendors. Containing a chipset supplied by Qualcomm, the handset supports video calls, high-speed Internet access, multitasking and a wide range of other multimedia services.

The phone was unveiled at the 3GSM World Congress 2007 in Barcelona, Spain, and will be available to 3GSM phone operators during the second quarter. The 3G for All campaign aims to make third-generation mobile services more widely accessible.

The handset will be available at a wholesale price about 30 percent less than the typical entry-level 3G phone, GSM said, and competitive with second-generation handsets.

The operators that selected the winning handset were Cingular Wireless (now AT&T Inc.), Globe Telecom, Hutchison 3G UK Ltd., KTF Co., Mobile Telephone Networks, Orange, Smart, Telecom Italia, Telefonica, Telenor, T-Mobile and Vodafone.

The operators also highly commended a 3G handset submitted by Nokia. That phone is capable of supporting a range of 3G multimedia services and is built on the Nokia 6151 platform and uses a Texas Instrument chipset.

The 3G for All campaign is the second program designed by the GSMA to create economies of scale for handset makers and their component suppliers. The GSMA’s Emerging Market Handset program stimulated the development of low-cost mobile phones aimed at first-time buyers in developing countries.


Globe Telecom    

GSM Association  

Hutchison 3G UK Ltd.  

KTF Co.  

LG Electronics   

Mobile Telephone Networks  



Qualcomm Inc.  

Telecom Italia  




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