Verizon Wireless said Thursday it would take over the exclusive distribution of ESPN content under a multiyear agreement.
The deal quells rumors that Sprint Nextel Corp. would snag the distribution deal; Sprint was the underlying provider for ESPNs ill-fated MVNO play, ESPN Mobile, which was launched in February 2006 and lasted less than a year.
Verizon Wireless will add ESPN Mobile to its V CAST service as a self-contained application, which will include the proprietary user interface ESPN developed for its MVNO, plus content and services. The V CAST 3G entertainment service carries a $15 subscription rate.
Further terms of the agreement were not immediately available.
Verizon Wireless www.verizonwireless.com